hoto Credit: Peter Hellberg

Jim Lim, Founder & Director

Jim has 13 years of experience in Social Work, Education and Training. He graduated from the University of Singapore in 2003 with BA (Hons, 2nd Upper) Social Sciences in Social Workand started as a Social Worker with the Family & Juvenile Courts of Singapore and worked with juvenile offenders, youth-at-risk, victims and perpetrators of family violence, divorcing couples and children affected by divorce. He was also hosting a regular talk show on News 93.8FM, Heart to Heart, for the Subordinate Courts. The show talked about everyday issues close to the heart of Singaporeans.

After his stint at the Subordinate Courts, Jim joined Beyond Social Services as an Assistant Director. His duties included being the Executive Director of the Bukit Ho Swee Family Service Centre and spearheading a Child Protection Team that worked closely with the then MCYS Child Protection Services. The time with Beyond Social Services gave him much experience working with youth-at-risk and families below the poverty line.

Jim went on to set up the Counselling Service at NorthLight School, a school that aims to give children who fail their PSLE second chances. It was the first of its kind in the world. He was the Head of Department for Counselling. NorthLight was the only school in Singapore that had four full-time counselors.

After NorthLight, Jim became a Social Work Lecturer at Nanyang Polytechnic and helped to develop a new Diploma in Social Work supported by National Council of Social Services(NCSS). Students graduating from this Diploma course will be the first batch of Social Work Associates released into the Social Work field.

Jim has authored & published a best-selling book entitled “The Kite Story: Perspectives On Parenting & Mentoring” that was launched by NLB in Bishan Library on March 9th 2013. He is also a personal mentor to many youths and meets them up regularly. Jim has worked with 900 families and trained 1600 youth, parents and professionals ever since he set up REAL Academy. Jim has been invited to speak on parenting and youth issues on News 93.8FM, Capital 95.8FM and MOE ExcelFest 2014. He is also the principal consultant for the series “Children in Crisis” screened on Toggle.sg. Jim is a certified  Choice Theory and Reality Therapy practitioner. He is married to a Social Worker and has three children.  


Photo Credit:  Mitya Ku

James Clifton Alexis, Director

Clifton is a former educator with the Ministry of Education for close to 13 years. He has taught children from the ages of 6 to 18 years of age. During his time in schools such as Marymount Convent in the north, he has a received a wide experience in learning to enrich the lives of students academically as well as holistically, through specially catered individualized programs. Having gained enough experience in the teaching field, he began to work actively with students identified as at-risk. 

During this period, he observed that more and more children are being identified as at risk; even children who were deemed to have the ‘right’ background. Looking for more answers, he started focusing on learning more and understanding the needs of different students from different backgrounds. As such, he was blessed to be a part of the pioneer batch of teachers to helm NorthLight School, a remarkable school in Singapore to cater to students who were hitherto unable to progress academically to a secondary school. At NorthLight School, Clifton enabled students under his charge to appreciate their successes as well as failures through relationship mentoring. He mentored and assisted students in living and achieving their dreams for a better life. In doing so, he enriched his own life as well.

Upon leaving the Education Service, Clifton challenged himself to make a difference to more parents and children by helping them build better relationships. He knew that this is the way to enable children to have a greater sense of stability and improve their attitudes toward learning values and academics. To fulfill this ambition, he made the decision to conduct trainings and workshops to enable parents and children as well as mentors and mentees to foster better trust and relationships.

He has conducted multiple trainings for students that have motivated them to vastly improve their aggregate score for PSLE and to cherish their relationships with their parents and peers. He has worked with close to 400 families and trained close to 500 youths.

A father of 3 children aged from 9 years to 10 months, Clifton believes in the kite-flying philosophy in building relationships and is still fostering it into his daily life.